QuickBooks Online Certified · Chicago, Illinois
Books you can actually make decisions from.
Systems-focused bookkeeping for therapists, wellness practitioners and real estate professionals — built so your numbers hold up every month, not just in April.
Most bookkeeping problems don't start in the numbers. They start in the setup — categories that don't match how you work, accounts that never reconcile, reports built for someone else's business. Fix the system, and clarity stops being something you chase every quarter.
What this usually looks like
You're not bad with numbers. You've been handed a system that never fit.
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Last year is still open
Months of transactions are still uncategorized, and every attempt to catch up uncovers three more things that need fixing first.
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You don't trust the reports
The numbers technically exist. You just wouldn't price a package, hire an associate or sign a lease based on them.
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Tax season runs your calendar
The scramble starts in January, because nothing was reconciled while the records were still fresh enough to remember.
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The software didn't fix it
QuickBooks is open and connected. The confusion just moved into a nicer interface and kept going.
The systems-focused method
Four things have to be true before your books can tell you anything.
A chart of accounts built around a group therapy practice looks nothing like one built around a real estate brokerage. The setup comes first, and it gets shaped around your services, your payment methods and the decisions you actually need to make.
- Chart of accounts tailored to your service mix
- Bank, card and merchant feeds connected properly
- Naming and rules documented, not improvised
Every transaction lands somewhere deliberate, and the reasoning behind it is written down. When your CPA, your lender or future-you asks why something sits where it sits, there's an answer instead of a guess.
- Consistent treatment of recurring expenses
- Owner draws, reimbursements and transfers kept clean
- Documented rules that survive a software change
Books get reconciled while the details are still recoverable — not eleven months later, when a $340 charge is a mystery to everyone. Small monthly effort replaces the annual excavation.
- Bank and credit card accounts tied out every month
- Open items flagged and chased while they're still fresh
- A closed month stays closed
A profit and loss statement nobody reads is just a file. Reports get framed around the decisions in front of you: what to charge, what to cut, whether the practice can carry another room or another agent.
- Monthly income statement and balance sheet
- Income and expense tracking by category
- A plain-language read on what changed and why
Every month without a system is a month you'll have to reconstruct later.
Services
The work itself
Engagements are shaped around what your books need right now — a one-time rescue, an ongoing monthly rhythm, or both in sequence.
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QuickBooks Online setup
Built intentionally from the start: chart of accounts, connected feeds, rules and workflows fitted to how your business actually runs.
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Monthly bookkeeping
Transactions recorded and categorized on a steady cadence, so the current month is always a place you can look at with confidence.
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Catch-up & cleanup
Backlogged or tangled books brought current and made consistent, with the underlying cause fixed rather than papered over.
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Bank reconciliation
Bank and credit card accounts tied out against your records every month, with discrepancies investigated instead of absorbed.
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Financial statements
Income statement and balance sheet prepared monthly, in a format you can hand to a CPA or a lender without an apology.
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Payroll tracking & reporting
Payroll activity tracked and reported inside your books, so labor cost shows up where you can actually see it against revenue.
Who it's for
Practices and service businesses where the owner is also the product.
When your revenue depends on your own hours, bookkeeping can't be a second job you do badly at 11pm. These are the businesses this system was shaped around.
Book a consultation call-
Therapy & mental health
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Wellness & bodywork
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Real estate professionals
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Service-based owners
Your practice doesn't pause so the books can catch up.
So the system has to run alongside the work, not after it. That's the whole design goal.
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Certification
QuickBooks Online Certified
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Based in
Chicago, Illinois
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Delivery
Fully virtual
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Documentation
Modular, living SOPs
What a colleague says
“Alex Moreno is a meticulous and thoughtful bookkeeper who brings both precision and care to his work.”
How it works
Four steps from "I think it's fine" to knowing.
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Step 01
A consultation call
Twenty minutes on what your business does, what's currently in place and what you wish your numbers could tell you.
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Step 02
A look at the actual books
A review of your current file — what's accurate, what's drifted, and how much cleanup stands between here and a clean monthly close.
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Step 03
Setup or cleanup
The system gets built or repaired: accounts, categories, rules and workflows, documented so they hold up when something changes.
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Step 04
A monthly rhythm
Categorize, reconcile, report — same cadence every month, so nothing accumulates into next January's problem.
Questions
Before you book
If yours isn't here, ask it on the call — it's a conversation, not a pitch.
It's the most common starting point. Cleanup and catch-up work exists precisely because most businesses only look closely once something has already gone sideways. Nothing about the state of your file is disqualifying.
Yes. The practice is based in Chicago, Illinois and runs fully virtually, so location isn't a constraint — document exchange, reviews and monthly reporting all happen remotely.
QuickBooks Online is the platform this practice is certified in and builds on, and it's what most engagements run through. If you're already on it, the work starts with making the existing setup make sense.
Bookkeeping. The goal is that your records are accurate, reconciled and organized enough that whoever files your return has a clean starting point instead of a reconstruction project.
That the procedures are written down and built to survive change. Processes are documented modularly — a tool can be swapped without rewriting the whole system — so your bookkeeping doesn't quietly break the next time something in your stack moves.
A short conversation about your business, your current setup and what's been frustrating. You'll leave with a clear read on what your books need, whether or not you decide to work together.
Start here
Tell me where your books are, and I'll tell you what they need.
No obligation and no sales sequence — a short call, an honest read, and a clear next step either way.
Prefer LinkedIn? Message Alex Moreno directly.